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A Guide on Successful Product Creation and Internet Marketing

Product creation in Internet marketing is getting stiffer and stiffer nowadays owing to tough competition between Internet-based businesses. Putting up a new product requires plenty of brainpower and finances along with an ability to take risk. With that, even if you have the product well-set already, you have to position it strategically in the Internet landscape for others to notice. You should get the interest of Web users and turn them to actual customers. Aside from the usual physical products, many different products that thrive well on Internet marketing include E-books, membership sites, and video lectures.

The long and difficult process of product creation begins with ideas. They are easy to get – compared to the effort that comes with analyzing the market for that idea. Before the idea turns to a product, businesses often spend money, even amounting to millions of dollars, to ensure the success of the new product that emerges from an idea. Businesses undertake many types of market research and surveys before releasing their products to the public. Now, you may think that because your business is small, you can’t afford research or you don’t have to do research; you can and you should. The Internet allows you to disseminate materials needed for your market study to many people at once without your having to spend a cent.

It is a common maxim in business: Look at your destination first before mapping out your journey. So what are the goals you intend to accomplish with your product creation ventures? The everyday travails of your business may make you forget the end in sight. On the other hand, prepare to entertain new developments that come to your mind in your product creation. Your conception of a product may have started this way, but a few tweaks here and there along with some market research results and it ends up another way. Take it as the result of a creative process, not as a failure to reach your goal. After all, your product creation activities are intertwined with a long-term goal that you should strive to sustain at your utmost: profit generation. So if your less profitable initial idea evolves to a more profitable product, be thankful!

With your product made up already, start doing some aggressive Internet marketing. A product purchase typically comes after more than five times a customer is exposed to an informative call-to-buy message. Thus it is important to get the contact details, like the e-mail address, of potential customers who are on the brink of a sale. Use the results of your market research to determine the demographics to which you should concentrate your marketing efforts.

With consistent product creation, you can make an inventory of your products that you can market in due time. Just keep making products – the moment you succeed in making and marketing a product, customers are surely wanting more from you, so give it to them. Keep them on your side through constant product creation.

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Arizona Real Estate Law – Using a Partition Action to Resolve an Ownership Dispute

It is a frequent occurrence that people who jointly own Arizona real estate find themselves unable to agree about whether to sell and/or how to manage the property. When that happens the Arizona Revised Statutes provide a mechanism whereby one of the owners of the property may compel the sale of the property and distribution of the resulting proceeds.

The partition statute, set forth at A.R.S. Section 12-1211 et seq., provides for the appointment of one or more “commissioners” who are charged with selling the property. If the property can be physically partitioned by dividing it into equitable portions, an owner who wishes to retain ownership of his or her share may be able to do so. In most cases involving single family homes or other properties that are generally not divisible, however, the property will have to be sold and the proceeds distributed.

The commissioner(s) appointed to manage this process will usually be Arizona real estate brokers or other similar professionals who are uniquely qualified to prepare the property for partition and/or sale. Although the court can make whatever order is deemed fair and necessary, the commissioner(s) are usually compensated by receiving a sales commission.

In most cases partition actions do not involve defenses allowing on or more owners to block the sale (unless they want to buy out the other owner(s)). That being the case, partition actions that do not involve other related issues can be handled fairly quickly without excessive expense. Nonetheless, because an Arizona partition action must be filed in the Arizona Superior Court and must strictly comply with the statutory guidelines, a party seeking to force partition of a property or facing a partition complaint filed against him or her should seek professional advice.

An experienced Arizona real estate lawyer should be able to help guide you through a partition action. If you’d like to force a partition a lawyer can help make sure your partition complaint meets the statutory requirement and that the order compelling the partition provides the relief you seek. If a partition action has been filed against you an experienced Arizona real estate attorney can help make sure you receive an equitable hearing and distribution of any partition proceeds.

Kevin R. Harper is an Arizona real estate and business litigation attorney, representing individuals and small businesses throughout the state of Arizona from his Central Phoenix and Chandler, Arizona offices. His primary office is located at 1 N. Central Ave., Suite 1130, in downtown Phoenix.

Methods for Managing Commercial Real Estate Today – Tips for Property Managers

In commercial real estate today, the property management process is quite complex. The larger the property and the tenancy mix, the greater the number of issues that need to be reviewed and controlled. This then says that you need excellent systems and qualified people to provide specialized property management services.

There are significant differences between managing Office Property, Retail Property, and Industrial Property. They all have factors of special consideration when it comes to property occupancy, operations and function. Yes, they all have tenants and those tenants need to be managed, and the function of the property is different.

Here are some tips to help you manage those investments today.

The property manager should be comfortable with property type. There is no point in putting a manager on to a property if they really do not understand the way in which it works and the complexity of the property performance. Choose the manager with care and precision. Monitor their skills and services provided to the landlord. Know that the manager is servicing the tenants comprehensively to remove any threats of income or tenancy disruption.

The income for the property is of primary concern. The income needs to be protected and that will generally be through enforcing established lease documentation. Those leases need to be understood and correctly policed. The critical dates from each lease should be merged into a diary alert system. Pay particular attention to rent reviews, options, lease renewals, lease expiries, and renovation requirements. The obligations of the tenant to the landlord need to be applied.

The income for a property will be a number of things. In basic terms it will be the rental, but there will be other things to look at including the recovery of outgoings costs from the tenants. Understand how the outgoings recovery provisions apply when it comes to each lease and tenant occupancy. Enforce the recovery requirements when it comes to all outgoings. Over the years I have seen many property managers make mistakes when it comes to outgoings recovery, and that will in turn impact the cash flow for the landlord.

The expenditure for the property should be managed to a budget. Throughout the financial year, there will be costs to the property; some are controlled and others are uncontrolled. The budget needs to remove the uncertainty from what could otherwise be a volatile cash flow. The property manager should be looking forward in cash flow capability to produce a budget that removes uncertainty for the landlord.

The maintenance of the property will be ongoing and driven from property usage and occupancy. The older the property, the more challenging and expensive the maintenance programs can be. The maintenance program will feed into the property budget from an expenditure perspective. Talk to the contractor’s in the property today to identify factors of maintenance and break down that can be predictable. There will also be capital expenditure items that will need to be identified and handled separately from a taxation perspective.

On a final note, care should be taken to preserve the relationships with existing tenants within the property. This will allow you to establish a tenant retention plan, and stabilize the income stream. Split your tenants into groups of desirable and undesirable occupants. Over time you can replace the weaker tenants with better quality tenants. That is why you have a tenant retention plan.
So these are some of the main strategies to managing commercial and retail property today. You can add to this list based on your location and property type. You will find that it is very helpful to have a checklist when it comes to property handover, and property management systems.